RecoverMe Campaign Partner Toolkit

All logos, with and without Tagline, are available in English and Spanish.

Color Versions

There are two color versions of the logos, one with light text and one with dark text:

• The dark text logo can be used on light or colored backgrounds.
• The light text logo can be used on dark or colored backgrounds.

Color contrast should adhere to 508 Accessibility Standards for both versions.

Branding Guidelines

To maintain the integrity and consistency of the campaign’s branding, please follow these guidelines when using the RecoverMe logo. Changing the logo weakens its impact and detracts from overall brand recognition. We ask that you do not modify the logo in any way, including:

• Changing colors or fonts
• Adding effects (e.g., shadows, gradients, outlines)
• Cropping, rotating, or flipping

Always be sure to use the approved logo files for download below, and never attempt to redraw or re-create any part of the logo as each element has been carefully configured.

Logos

Follow the below steps to personalize RecoverMe graphics with your organization's logo and share on your social media channels.

1. Download Your Preferred Graphic

Choose and download the graphic that best fits your need.

2. Open in a Design Program

Use any design or photo editing software you prefer (such as Adobe Photoshop or Canva) to open the downloaded graphic.

3. Add Your Logo

• Use a transparent PNG file of your logo.
• Place the logo in a position similar to the example placements shown.
• Tip: Choose a black or white version of your logo based on the background color of the graphic for better visibility.

4. Export Your Customized Graphic

When you are satisfied with the placement, export the final image as a PNG or JPG.

Incorporate this badge into your promotional materials and website to show your commitment to helping young adults on their recovery journey.

Download & Share

 Shareable Badge (PNG | 63 KB)

Download & Share

 Campaign One Pager (PDF | 353 KB)

The RecoverMe Campaign

Issue Overview: According to the 2023 National Survey on Substance Use and Health, nearly half (49.6%) or 16.0 million young adults aged 18 to 25 reported having a mental health or substance use condition in the past year.

In response to this data, the Substance Abuse and Mental Health Services Administration (SAMHSA) developed RecoverMe, a national campaign that connects young adults with resources to help them manage mental health and substance use challenges, together.

Campaign Audience: The primary audience is young adults, aged 18–25, who currently are and want to continue to be in recovery. The campaign will also reach young adults who want to be in recovery and are in an active process to get help with their drug and/or alcohol use and mental health challenges.

SAMHSA recognizes that substance use and mental health conditions can affect young adults in unique ways and are shaped by personal experience, background, and geographic location. This campaign will consider these influences to ensure support is relevant to all young adults.

Campaign Goal: Increase the number of young adults who are taking steps towards long-term recovery.

Campaign Approach: RecoverMe connects young adults to empowering, practical, and encouraging resources to support their individual journey with substance use and mental health challenges. Through these resources, RecoverMe:

• Aims to encourage young adults to seek help by highlighting that recovery is not only possible for everyone but is essential for living a life that feels authentic to them.
• Educates young adults about the interconnection between substance use and mental health in their recovery.
• Helps young adults understand that recovery is a journey and aims to normalize these challenges through community connection.

For more information about the campaign and how you can become involved, visit SAMHSA.gov/recoverme.

SAMHSA’s RecoverMe Supports Young Adults Facing Substance Use and Mental Health Challenges

The Substance Abuse and Mental Health Services Administration’s RecoverMe campaign connects young adults with resources that help them manage their substance use and mental health challenges, together. Designed for those who want to be or are in recovery, the campaign provides resources to support them through these interconnected journeys.

RecoverMe was developed in response to 2023 National Survey on Drug Use and Health (NSDUH) data that young adults report the highest unmet need for both substance use treatment and mental health treatment. In the past year:

• The percentage of people aged 12 and older with a substance use disorder in the past year was highest among young adults aged 18 to 25 (27.1% or 9.2 million people); and
• The percent of adults aged 18 or older who had any mental illness in the past year was highest among young adults aged 18 to 25 (33.8% or 11.5 million people).¹

RecoverMe encourages those in recovery to seek the support that feels right for them, lean on an active recovery community, and view recovery as an avenue to further enhance their overall wellbeing.

[INSERT 1 OR 2 SENTENCES ABOUT HOW YOUR ORGANIZATION’S MISSION AND/OR PROGRAMS SUPPORT MENTAL HEALTH AND SUBSTANCE USE RECOVERY AND ALIGN TO THE CAMPAIGN’S INITIATIVE.]

Help [ORGANIZATION NAME] spread the word about RecoverMe and connect young adults to resources that will help them maintain their recovery. Share the campaign across your channels to reiterate to young adults that recovery is possible for everyone.

Visit the RecoverMe website to learn more about the campaign and how to get involved.

^1. Substance Abuse and Mental Health Services Administration (SAMHSA). (2023). 2023 National Survey on Drug Use and Health.